Mad Hippie
TikTok Creator Program Brief 2026
Before You Create
TikTok Creator Rules
- Don't answer comments on your videos
- Don't delete any posted content
- Don't edit videos after posting
- Don't touch anything except posting your video
- Don't engage with negative comments
- Don't repost content without permission
FTC & Skincare Claim Guidelines
Never Say
- "Cures acne" or any medical cure claims
- "Treats" or "heals" skin conditions
- "Clinically proven" without documentation
- "FDA approved" (cosmetics aren't FDA approved)
- "Eliminates wrinkles" or permanent change claims
- "Anti-aging" as medical treatment
- "Repairs" damaged skin (structure claims)
- "Regenerates cells" or affects skin structure
Safe to Say
- "Helps reduce the appearance of..."
- "Visibly brightens" or "smooths"
- "Supports healthy-looking skin"
- "Helps improve the look of..."
- "Makes skin feel hydrated"
- "Non-comedogenic" (if tested)
- "Cruelty-free" and "vegan"
- Your personal experience and results
Potent + Barrier-Safe. Zero Compromise.
Mad Hippie is about living well and aging with confidence — not obsessing in front of a mirror. We believe real beauty comes from health, optimism, and taking care of ourselves, each other, and the planet.
Skincare should support a full life, not consume it.
That belief guides how we formulate. We create clean, clinically effective skincare made for long-term, daily use — using evidence-based ingredients at meaningful levels to deliver visible results while staying barrier-safe and low-irritation.
No unnecessary fillers. No harsh surfactants.
The 10 Themes That Drive Our Content
Ingredient Myths
"Why does every vitamin C smell like hot dog water except this one?"
Modern Hippie Energy
Warm, nature-leaning, cozy chaos.
Clean Beauty Without Ego
Clean but not clinical-cop vibes.
Texture & Sensory
Fast-cut texture shots.
POV / Skits
POV: you trying not to buy another serum.
Indie Brand Pride
Highlighting indie brand values and chemist-led formulas.
Reaction Content
Reacting to $120 serums with 3% active ingredients.
Before/After Humor
Glow-up humor, redness-to-calm arcs.
Real Routines
What people actually do, not aspirational.
Chaos & Real Life
Messy counters, partner stealing skincare.
Steal These or Riff on Them
Visual Results
Brightening, smoothing, dark spot correction. "Instantly wakes up dull skin for a lit-from-within glow."
Trust & Ingredients
EWG scores, Yuka approved, clean receipts. "A formula you can trust, backed by high safety scores."
Stability
No oxidation, good till the last drop. "Stop throwing away half-full bottles of spoiled serum."
Sensitive Skin Safe
Acne-safe, no freak-out formula. "Perfect for reactive skin types who find Vitamin C too harsh."
Texture & Feel
Zero stickiness, perfect base, fresh scent. "Sinks in instantly with a weightless, non-tacky feel."
Value & Smart Spend
High-end results minus the luxury tax. "Performs like $70-$100 serums without the price tag."
Formats and Framework
Reaction
React to bad hacks or misinformation
POV Skits
Relatable skincare moments
Lo-Fi Routines
Realistic, messy, human
Ingredient Jokes
Soft educational humor
Green/Red Flag
Compare good vs. bad
Duets/Stitches
Respond with personality
Texture/Sensory
ASMR vibes, close-ups
Trending Audio
Ride the wave
Clear Boundaries for Great Content
- Talk naturally
- Vertical video only
- Fast cuts
- Casual backgrounds
- No ingredient lists spoken aloud
- Product in-hand casually
- Focus on feel + results
- Keep it messy, warm, human
Do
- Show the product on your face
- Apply it — close-up of texture
- Say the benefit you personally notice
- Clear benefit hook in first 2 seconds
- Show real skin, real routines
- Hold the product naturally
- Use humor, reactions, POVs
- Let personality lead
Don't
- No sealed/unopened product shots
- No filters or beauty smoothing
- Don't only say "buy this"
- No ad-reads or influencer voice
- No overexplaining ingredients
- No sterile, clinical vibes
- No crunchy hippie stereotypes
- No salesy or pushy energy
The Full Lineup
Vitamin C Serum
A stable vitamin C serum that visibly brightens, smooths, and helps improve the look of uneven tone.
Key Ingredients
- Vitamin C (Sodium Ascorbyl Phosphate) Highly stable, barrier-safe. Absorbs efficiently, ideal for daily use and acne-prone skin.
- Vitamin E + Ferulic Acid Gold-standard antioxidant trio. Compounding effect for stronger protection.
- Hyaluronic Acid Holds 1000x its weight in water. Plumps and reduces fine lines.
- Konjac Root + Chamomile Calming botanicals that soothe skin and reduce redness.
What to Show
Applying serum
Dropper, product on your skin
Texture & absorption
Close-up of how it sinks in
Natural lighting
Bathroom, vanity, window light
Real skin
No filters, no beauty mode
All Hook Suggestions
Visual Results — The "Before & After"
- Brightening: Instantly wakes up dull skin for a radiant, "lit-from-within" glow
- Smoothing: Refines texture and blurs the look of pores for a "glass skin" finish
- Dark Spot Correction: Targeted help for fading sun spots and post-acne marks
Trust & Ingredient Proof — The "Clean" Receipts
- High EWG & Yuka Approved: A formula you can trust, backed by high safety scores
- A Clean C that Actually Performs: Real glow without the toxic fillers
Stability & No Oxidation — The Smart Investment
- Good Till the Last Drop: Won't oxidize or lose potency before you finish
- Stop Wasting Money: No more throwing away half-full bottles of spoiled serum
Sensitive & Acne-Prone Safety — The "No Freak-Out" Guarantee
- Acne-Safe Glow: Non-comedogenic, delivers results without breaking you out
- "No Freak-Out" Formula: Perfect for reactive skin types who find Vitamin C too harsh
Experience & Texture — The "No Ick" Factor
- Zero Stickiness: Sinks in instantly with a weightless, non-tacky feel
- The Perfect Base: Plays well with others — never "pills" under makeup or SPF
- Fresh Scent: A light citrus scent (no "hot dog water" smell like other brands)
Value & Smart Spend — The "Why I Switched" Moment
- High-end results, minus the luxury tax
- Performs like the serums people spend $70–$100 on — without the irritation or price tag
- The upgrade from cheap dupes and overpriced prestige
Deliverable: 8-20 second video. Hook in first 2 seconds. Keep it short and casual. Do not oversell — this is not a car ad. Nothing hokey.
Everything You Need
All Products
madhippie.mom/shopall
TikTok
@madhippie
@madhippie
Vitamin C Serum
Hero product page
- Reaction to bad skincare advice
- POV: your vitamin C decides to be stable
- Your real morning routine
- Ingredient myth: make it funny
- Before/after with personality
- Texture close-ups
- "My 20-second routine"
- Reacting to $120 serums
- Partner stealing skincare
- Messy counter reality
- Why I switched brands
- Green flags in skincare
